Game changing innovation

This book is the disquisition of what I know and truly believe makes products
a success and how you can replicate it within your company.

What is this book about? Why should I read this book? Why did you write this
book? These were the three questions I received from a good friend.
So what is this book about my good friend asks?
This book is like a cookbook with recipes for lean innovation, a collection of
concrete techniques and strategies that are invaluable and lead to the same
end: game-changing innovation. The book is a compilation of what I consider
the fundamental models for lean innovation and some of my own complementary
models for successful innovation1. A supplement to the existing international
reference works on innovation (Alexander Osterwalder, Eric Ries, Ash Maurya,
Clayton Christensen…) I will complement and adapt the existing tools and
methods. Enhance their flavor “monter la sauce” as they say in France. The
book is mainly a “how to” book and a “lessons learned” book, substantiated by
good analysis and reflection. Like a chess book to improve your play this book
will improve your innovation. The book provides an analysis of proven tactics
and strategies on how to win the lean innovation game as well as a post mortem
on why it is so often lost.
Should you read this book?
Here is some bad news, if you were hoping to improve on your innovation by
spending more on R&D;, it won’t work. The consulting giant PWC confirmed in
its Global Innovation 1000 research that just increasing R&D; resources will
not solve the innovation problem !

The presented methodology can be quickly employed and implemented by the
reader with the book as an instruction manual !